I was tasked with designing branding for an up-and-coming dance music producer/DJ who produces and plays garage, drum and bass (DNB), and house music. The branding should capture the bouncy, energetic feel of their music through dynamic shapes and vibrant colours, convey happy vibes with playful elements and bright, uplifting hues, and reflect their artsy, unique style with abstract designs and custom graphics. The target audience is primarily 18-35-year-olds active in nightlife and music festivals, valuing creativity, inclusivity, and community. The logo and branding elements should be versatile for digital platforms, print materials, and stage visuals, creating a cohesive and memorable brand identity that highlights the DJ's distinctive sound and joyful energy.
